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Why B2B platforms struggle to emulate the success of their B2C counterparts

Capgemini Invent and the MIT Initiative on the Digital Economy have released the first results of their pioneering research project to better understand the complexities of business-to-business (B2B) platforms and ecosystems. B2B Platforms – paving the way to success aims to answer the question of why B2B platforms have yet to achieve the same impact as business-to-consumer (B2C) platforms such as Airbnb for travel accommodation, or Etsy for small retailers.

20 Oct 2022

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